Crown Royal traces its roots to 1939, when a Canadian spirits maker set out to craft a whisky worthy of King George VI and Queen Elizabeth during their historic visit to Canada, the first ever by reigning monarchs. After trialing more than 600 blends, the result was a smooth, refined whisky presented in a cut glass decanter and a purple velvet bag with gold stitching, a signature look still tied to the brand today. That original blend became known as Crown Royal, and the brand has since grown into one of the most recognized names in Canadian whisky.

Crown Royal Black takes that legacy and pushes it further, crafted to a higher proof for a bolder, more intense take on the classic Crown Royal style. Matured in charred oak barrels and blended by the brand’s master blenders, it delivers a full bodied character with rich texture and a smooth, polished finish that carries the unmistakable Crown Royal identity through to the end.

Crown Royal Black Notes to Your Senses:

• APPEARANCE: Deep amber
• AROMA: Rich oak layered with sweet maple notes
• TASTE: Creamy and velvety, with notes of dried fig
• FINISH: Deep, bourbon like richness with a smooth, signature Crown Royal finish
• ABV: 45%